Harm-Jan Steenhuis
Author
Publisher
Business Expert Press
Pub. Date
2015.
Language
English
Description
Provides a comprehensive discussion of the factors that affect international operations. International operations can involve sales and production activities. Companies are often too optimistic about the productivity of international sales, that is, overestimate the development of international markets. Companies are also often too optimistic about the productivity of international production, that is, underestimate the costs and efforts involved....